Kida Beverly Hills

Kida Beverly Hills builds its range around pracaxi oil, an Amazonian oil with an unusually high behenic acid content that absorbs without leaving hair greasy. The Kida 9 line adds bonding treatments — a re-bonding gel for heat protection and a bonding mist for frizz and repair.

The pracaxi oil works on skin as well as hair, which is why it tends to leave the salon with people who came in for something else.

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